Articles: 1,465 · Readers: 752,000 · Views: 2,244,142 Customer Journey Mapping means isualizing the customer's experience with a product or service, identifying pain points and opportunities for improvement.
Posts published in “CUSTOMER RELATIONSHIP MANAGEMENT”
Customer Lifetime Value (CLTV) can help business managers to estimate the total value of a customer over their relationship with the business organization.
Behavioral Economics means applying psychological insights to understand consumer decision-making. This goes beyond traditional marketing.
Customer satisfaction is not just about surface-level interactions, but about building a customer-centric culture throughout your organization.
This article provides a comprehensive guide on effectively handling customer complaints within a business organization. Let's start with why customers complain.
This article is about using psychology to get into your customer's mind. Marketers are tapping into the science of psychology to influence your decisions.
Customer Relationship Management (CRM) refers to using various marketing activities for the purpose of establishing successful relationships with customer.
Customer Relationship Management (CRM) refers to using various marketing activities for the purpose of establishing successful relationships with customer.
While 4Ps of Marketing Mix are about products in a business, 4Cs of Marketing focus on the role of customers in a business.
A consumer profile is a descriptive picture of a typical consumer of the firm’s products in a specific market segment. A picture of the typical consumer.
Omotenashi is a Japanese spirit of hospitality and customer service. It is a truly magnificent way of treating guests wholeheartedly.