Posts published in “BRANDING”

Branding differentiates the brand name from the competitors’ brand names - distinguishing product offerings from the competition.

Brand extension refers to the use of an existing brand to launch new products under that same brand name. It helps to prolong brand life cycle.

Brand value is the added premium that customers are willing to pay for a product of a well known brand instead of buying a generic equivalent.

Brand loyalty is when customers buy the same brand of a product repeatedly – over and over again for a long time. They are devoted to the brand.

Brand development is a long-term marketing strategy meant to build, improve and strengthen the brand image. It happens after brand awareness.

Brand awareness shows how much customers are aware of a particular brand. Specifically, how fast it comes to their mind when a product is mentioned.

Brand image is an identity given to a product, or the range of products, which gives it unique personality of its own.

What is brand experience? Brand experience has much to do with the psychological meaning of a brand and the company’s approach to branding.

Brand names come in many different forms, types and shapes. Let’s take a look at different types of brand names that exist around the world.

There are many different types of branding that exist in the world of marketing. Let’s take a look at the most common ways of branding products.

This article describes the differences between products and brands. Distinction between a product and a brand is a crucial job for marketing managers.

A brand is used to identify and to differentiate the products of one seller from products of competitors. Brands distinguish some products.

Many brands suck because they are not perfect: focus too much on money, sell poor products, neglect employees and act unethically.

If you would like to create your own brand, or improve the current brand, here are some tips that may help you out.