Posts published in “INTERNATIONAL BUSINESS”

Pan-Global Marketing Strategy means that the Marketing Mix is standardized for all customers. The same product is sold across the world.

Consider first whether your firm should enter into foreign markets or not. This decision to market products abroad is a very important one.

Marketing products in overseas markets presents opportunities and threats for international marketing. It is risky but can help to grow the business.

There are differences between domestic marketing and international marketing. International marketing cannot replicate domestic marketing.

In international communication, it is the idea and concept processing that are important. Working with context of where and how information will be used.

In this article, you will find major problems of entering new markets abroad. You will also learn possible solutions to those problems with additional comments.

When the market is saturated, competition is too strong or the economy is declining, it might be time to sell products to other countries.

In global business environment, we need to understand the people who come from another country and culture in order to be successful in global marketing.

International Marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services.

Globalization is having a significant impact on business decision-making, on international trade and the creation of international marketing.

Growing importance of international trade. Today’s business environment is more global than ever before with international trade being omnipresent.

For almost any international marketing research project, an analysis of available secondary information is a useful and inexpensive first step.

Let’s take a test of your intercultural business knowledge. Never take anything for granted when you are doing business in a foreign country.