Your own brand is your story, set of expectations, emotions and connections you have with others. It will determine whether people will come to you instead of going somewhere else.
If you would like to create your own brand from the very beginning, or improve your current brand to make it better, here are some tips that may help you out.
❗️STEP 1: Think about brand essence
What will make you and your business different from other businesses?
It should be something inspiring, something great.
You have questions about business management, and I have answers. My brand essence for Super Business Manager is to help millions of businesses from around the world to perform better, millions of managers to manage their businesses better and millions of people to manage their lives better to live better than yesterday. Simply, add value to businesses and human beings.
In short, it is proved that having business acumen means more money, wealth and power as we make the pie bigger instead of sharing a smaller pie.
Who are your target customers?
I work with big and small, both multinational conglomerates as well as start-ups.
Broadly, my readers are all the business people who want to improve their business organizations and all the people who want to improve quality of their lives.
- CEOs & DIRECTORS & MANAGERS who need to make effective business decisions for the company.
- BUSINESS OWNERS who need to grow businesses profitably. Especially for businessmen ranging from solopreneurs to shareholders of large multinational companies.
- INVESTORS who need to make better investment decisions and get higher returns.
- ENTREPRENEURS who want to start a business and become successful entrepreneurs.
- ASSET MANAGERS & INVESTMENT BANKERS who need to maximize the value of an investment portfolio over time while mitigating risks.
- POLITICIANS & GOVERNMENT ADVISORS who must run the countries more effectively and create economic prosperity for all citizens.
- BUSINESS TEACHERS who have the social and moral obligation to teach business better. Especially for lecturers and researchers in the area of business management ranging from high-school business teachers through Adjunct Lecturers to full-time professors at Ivy-league business schools.
- BUSINESS JOURNALISTS who shall improve business reporting acumen, and business writing and editing skills. Especially for business writers and business editors from both local newspapers and global news agencies.
- BUSINESS STUDENTS who aspire to gain new business knowledge and managerial skills, graduate from a business school and earn tons of money. Especially for the business students ranging from IB, and AS and A Level high-school students to BA, MA, MBA and PhD candidates.
And, everyone else who wants to responsibly earn money, save money and invest money.
What do you do to make your business organization stand out?
I popularize business management by providing easy access to business resources. This adds value.
I use Super Business Manager as an example how to successfully start and grow a business organization, so we can learn as we go. Studying business functions, management processes and decision-making can teach us how to be good managers in order to run businesses successfully. I also help people around the world to gain business knowledge and managerial skills. This improves quality of life. I show the process of implementing business content and concepts into human life to make better decisions.
In addition to promoting business knowledge, helping my readers to develop lifelong analytical and evaluative skills, and make them understand processes that rule the contemporary world, I offer something more than just another business publication — personal human overlay that turns information into inspiration.
Why would people visit your business?
I show what works and what does not in the world of business. I help on daily basis business people to make better managerial decisions. Specifically, how to increase market share, maximize profit, maximize returns to shareholders in the form of dividend, boost profitability or enter into new markets. Also, how to launch innovative products which one day may become best-sellers, or increase labor productivity.
In addition to all of these benefits that come with studying business management, we will have the internal abilities to manage our life more efficiently, lift our standards and become better human beings.
How will people feel about your company or about you?
I hope that my readers find my content helpful, reliable, professional, being of high quality and inspirational.
What would people miss, if you or your company did not exist?
If Super Business Manager did not exist, many people would not have a chance to gain valuable business knowledge simply explained. They will not be able to find high-quality articles on business management, business education, business journalism, personal finance and life management — a new area of science which I develop and aim to promote around the world.
What do you want to be known for?
I want to be known around the world as a person who helps people manage better. As somebody who provides the best business resources for better decision making to empower human beings.
❗️STEP 2: Think about brand value
What do you do all day and every day?
I strive to make business education accessible to everyone in the world. I want to gather the best business resources in the world on my website. The two main reasons why I have started Super Business Manager is the desire for this website to be:
1. A hub where I can bring together in one place all of my lifetime activities and experiences in business management, business consulting, business education, business journalism, business publishing and personal finance. These areas are my core competencies.
2. An economic engine to realize strategic goals of my family in the long-term perspective.
Super Business Manager is also the center of my life, the place where I bring everything I am up to regarding my family finance. In order to reflect on my past life events and aid future planning for my family, I publish regular MY REPORTS with details about my private life: family, personal finance, health, traveling and future plans. Monthly Summaries are published on the last day of every month. 12 issues per year. It is a great way to put my thoughts together in one place and keep myself accountable too. I also write Annual Summaries which are comprehensive reviews of the whole year published on the last day of the year.
My primary goal for the next couple of years is to grow my family’s Net Worth (or Wealth) exponentially by increasing earnings, maximizing savings and responsible investing.
What values do you express?
Privately, I live by the things I share with you publicly. I want us to have better-managed life, better-managed businesses and better-managed world.
- HELPFUL as I want my website to be as helpful as possible for anyone interested in business.
- RELIABLE as I try to publish consistently building my website little by little over a long period of time.
- PROFESSIONAL as I wish to make my content to be as high quality as possible. I also try to be as transparent as circumstances allow.
- MOTIVATIONAL as I hope you will find my articles inspirational.
That is it! By thinking how to answer those questions, you will come a step closer towards creating your own brand, creating something unique, something amazing.
