Articles: 1,432 · Readers: 748,000 · Views: 2,231,258 One of the most important decisions marketing managers need to make in order to promote successfully is to choose advertising media.
Posts published in “Year: 2023”
Advertising process – communication with the public a promotion message to transmit through an advertising medium – includes five steps.
Branding differentiates the brand name from the competitors’ brand names - distinguishing product offerings from the competition.
Above-The-Line Promotion (ATL) is paid-for promotional methods by independent mass media sources used to promote a business, brands or products.
This article describes size of firms. It explains why growth of firms is important and identifies basic methods of business growth - external and internal.
This article introduces the characteristics of production in the long run by explaining and visualizing how firms move to the long run production.
This is the list of 30 companies from the U.S. included in Dow Jones 30 with company descriptions, so called blue chip stocks.
This article explains the difference between production in the short run and production in the long run. And, it describes Law of Diminishing Returns.
Specialty channels of distribution refer to using any direct way to distribute products to customers that does not involve using intermediaries.
Intermediaries in channel of distribution are a middle man - the middle person in the chain of distribution between the producers and consumers of a product.
Warren Buffett is an American business magnate, investor, and philanthropist. He is the chairman and CEO of Berkshire Hathaway with immense investment success.
The existence of various types of large business organizations is the end result of business growth and evolution of organizations.
Thinking creatively means coming up with an idea for a business, good or service that is unique and did not exist before to gain competitive advantage.
This article analyzes the likely positive and negative effects of business decisions on three different stakeholder groups - employees, customers and local community.
I was a graduate student at Tsinghua University studying Global Business Journalism at Tsinghua University School of Journalism and Communication.