Running promotion for different markets requires a business to promote its products in different way. Either for Consumer Markets or Industrial Markets.
Posts published in July 2023
There are several different pricing strategies that can be used and these are broadly categorized into four different categories.
Not all pricing strategies will be appropriate for all market situations. It is very important to know when to use each pricing strategy.
Product Portfolio is the range of products a company has in development or available for sales to consumers at any one time.
This article explains how Price Elasticity of Demand (PED) is likely to change through the different stages of Product Life Cycle (PLC). It should be fun!
There are several different pricing strategies that can be used and these are broadly categorized into four different categories.
Figure out how to promote a product in different phases of its life. The following descriptions summarize some of the Promotion Mix options.
Marketing managers need to be aware of major uses of Product Life Cycle (PLC). They need to make during different phases of the product life cycle.
Extension strategies are means of lengthening the life of a product to delay its decline; attempts to prolong Product Life Cycle (PLC).
Let’s take a look at the types of competition in three different types of markets: perfectly competitive, oligopolistic and monopolistic.
There are different stages of Product Life Cycle (PLC). Each stage is likely to have a very different investment, sales revenue, profit and cash flows.
As all products have a very specific life cycle, Product Life Cycle (PLC) is the typical process that all products go through from birth to death.
The government can reduce inflation via monetary policy, fiscal policy or exchange rate policy. These are the major counter inflation policies.
There are several different pricing strategies that can be used and these are broadly categorized into four different categories.
There are several obvious advantages and disadvantages of E-Commerce. How you would use E-Commerce to support your marketing strategies?
An insurance policy is a legal contract between an insurance company and a person insured that defines the insurance terms of the insurance coverage.