A product is either a tangible good or an intangible service, or a combination of both, supplied by a business to satisfy needs and wants of customers.
Posts published in March 2023
When companies need money, they have many choices of sources of finance. And, the choice they make can tell you more about the company.
7Ps of Marketing Mix is also called the extended Marketing Mix. It was first introduced by Bernard H. Booms and Mary J. Bitner in 1981.
While 4Ps of Marketing Mix are about products in a business, 4Cs of Marketing focus on the role of customers in a business.
Good Marketing Mix is when the right product is sold at the right price with the right promotion in the right place. Here are 5 tips.
This article introduces 4Ps of Marketing Mix which are different inter-related parts making up the Marketing Mix, the four key decisions.