Each of the 4Ps of the Marketing Mix - Product, Price, Place and Promotion is of equal importance as it influences customers’ decisions.
Posts published in “Year: 2022”
Marketing managers must be able to use their business acumen to establish different marketing strategies depending on various business situations.
Is the term marketing ethics contradictory? Noted marketer Philip Kotler examines the ethical challenges in today’s marketplace.
With downshifting, you will be able to focus on achieving your life goals, gain personal fulfillment and build long-term positive relations with other people.
While the author of this article is unknown to me, I have found it quite interesting when discussing ethics in marketing.
Ethical marketing norms and values for marketers according to The American Marketing Association (AMA) which promotes the highest standards of marketing.
This article is about supply. It shows The Supply Curve and helps to understand that a rise in price will lead to a rise in supply.
The slow life philosophy can be applied in every aspect of human endeavor. Let’s take a closer look at how we can apply this philosophy.
This article defines a market and demand. It shows The Demand Curve and explains the relationship between price and demand by showing changes in demand.
In a crowded marketplace of ideas, it is important for non-profit social organizations to establish a well-defined niche.
The marketing objectives of non-profit organizations are not primarily sales and profit related, but to support good causes that will benefit the society.
Slowing down provides you with enough space and free time. To live a meaningful life, each one of us needs to have enough time every day.
The marketing objectives of for-profit organizations are primarily sales and profit related. Let’s take a look at the most common examples.
Real estate, bank deposits, online business and stocks. These four investments will generate us passive income streams from rent, interest, profit and dividends.
Marketing objectives look at where the business wants to be in the future. They are the firm's defined and measurable aims for a given period.