Articles: 1,432 · Readers: 748,000 · Views: 2,231,258 Each of the 4Ps of the Marketing Mix - Product, Price, Place and Promotion is of equal importance as it influences customers’ decisions.
Posts published in October 2022
Marketing managers must be able to use their business acumen to establish different marketing strategies depending on various business situations.
Is the term marketing ethics contradictory? Noted marketer Philip Kotler examines the ethical challenges in today’s marketplace.
With downshifting, you will be able to focus on achieving your life goals, gain personal fulfillment and build long-term positive relations with other people.