10 World’s Most Valuable Brands

The title of ‘World’s Most Valuable Brands’ can be a bit tricky, as different organizations use different methodologies to rank them.

2023 Rankings

Interbrand: According to Interbrand’s ‘Best Global Brands 2023’ list, Apple reclaims the top spot with a brand value of USD$502.68 billion. Microsoft follows closely at USD$316.66 billion, and Amazon sits at USD$276.93 billion.

Brand Finance: According to Brand Finance’s ‘Top 100 Most Valuable Brands 2023’, Amazon holds the top position with a brand value of USD$299 billion, followed by Apple at USD$297.5 billion.

2021 and 2020 Rankings

This is the list of 10 most valuable brands in the world in 2021 and 2020. The rankings are based different estimates by Kantar Group, Interbrand, Brand Finance and Forbes. The brands are ranked based on their brand value in USD$ as of February 4, 2022.

Additional resources

Interbrand’s Best Global Brands: www.interbrand.com/best-brands

Brand Finance’s Top 100 Most Valuable Brands: www.rankingthebrands.com/The-Brand-Rankings

Statista’s article on Most Valuable Brands Worldwide 2023: www.wikipedia.org/wiki/List_of_most_valuable_brands

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